FREQUENTLY ASKED QUESTIONS
Direct answers about how we work
Pricing, contracts, ownership, the delivery promise, and what we don't do, all in one place.
Getting Started
How long does setup take?
Your site is live within 7 days of completed onboarding (Kickoff Call done, setup fee paid, intake and photos submitted; we do the technical work with you on a call or through email) or your first month after launch is free.
What do I need to provide?
Less than most contractors expect. We need the basics: your business name, license number if your trade requires one, the service area you cover, and the services you want emphasized, plus any photos of your work you already have on hand. Access gets sorted together on the Kickoff Call, one guided 30-minute screen-share where we handle your domain, Google Business Profile, photos, and intake in one sitting, so you are not chasing down a long homework list before anything starts. Completed onboarding means three things are in: the Kickoff Call is done, the setup fee is paid, and your intake and photos are submitted. Photos are part of that, so the 7-day clock starts once they are in. We do the technical work with you on a call or through email, so slowness on photos delays the start of the clock, never the promise. After launch we keep prompting you for new photos so the site and profile stay current.
What if I already have a website?
We replace it with a professional build on our infrastructure and point your existing domain at the new site, so you keep the domain and any history attached to it. There is no migration project on your end. Once the new site is live and verified, your old hosting can be cancelled, which usually removes a bill you were already paying. Your domain stays yours throughout. If your old site had pages that were actually working, tell us during intake and we make sure that content carries over rather than getting lost in the switch.
Do you build fully custom-designed websites?
No, and we are direct about that because it matters. Our builds use a streamlined, conversion-focused foundation that we tailor with your branding, services, photos, and copy. That structure is exactly what makes The 7-Day Launch Guarantee possible at this price instead of a multi-month design project. For a local contractor, a clean, fast, trusted site that converts calls is what moves the needle, not a bespoke design. If you genuinely need a fully custom-built design from scratch, we are honestly not the right fit. That is a different kind of business at a different price point, and we would rather say so than oversell.
Pricing & Contracts
Is there a long-term contract?
Month to month, no long-term contract. Cancel anytime with 30 days' notice. You're billed through your notice period. Your setup fee is due at signup. Monthly billing doesn't start until the day your site goes live, not before. If you're not happy for any reason in your first 30 days, counted from the day your site goes live, email us and we refund every monthly dollar you've paid us, to your original payment method, within 10 business days. Your setup fee paid for work that's already done and is earned at launch. If your site never goes live, everything you've paid, setup included, is refundable on request at any time. The price you join at is your price for as long as you stay on your plan. If a third party imposes a new per-account fee, for example carrier text surcharges, we pass it through at documented cost with 30 days' notice; our price stays locked.
Do you guarantee leads, calls, or booked jobs?
No. We charge for the work we control: your site being live and fast, your listings kept correct, and the review requests, responses, and Google profile activity your plan includes. Leads, calls, and booked jobs depend on your market, pricing, team, and a hundred other variables we don't control. Anyone promising you guaranteed leads is either lying or charging more for the privilege of taking on the risk themselves.
What if I'm not happy in the first 30 days?
If you're not happy for any reason in your first 30 days, counted from the day your site goes live, email us and we refund every monthly dollar you've paid us, to your original payment method, within 10 business days. Your setup fee paid for work that's already done and is earned at launch. If your site never goes live, everything you've paid, setup included, is refundable on request at any time.
What if I want to cancel later?
You are month to month, so there is no long contract holding you in. Cancel anytime with 30 days' notice. You're billed through your notice period. You keep your domain and your Google Business Profile, because those were always in your name. There is nothing for us to hold hostage and nothing you need to buy back. The website itself runs on our platform, so it comes down when your subscription ends, and we tell you that up front. Separately, The 30-Day Guarantee covers your start: if you're not happy for any reason in your first 30 days, counted from the day your site goes live, email us and we refund every monthly dollar you've paid us, to your original payment method, within 10 business days. Your setup fee paid for work that's already done and is earned at launch. If your site never goes live, everything you've paid, setup included, is refundable on request at any time. We would rather you stay because it is working than because leaving is painful, so we keep leaving simple.
Can I switch plans later?
Yes, anytime, in either direction. Most contractors start on Minimum for a complete, correct presence, then move up to Pro once they want the review sending and profile work handled for them, and some step up to Max when they want call tracking, more edits, the monthly AI Visibility Check, and a quarterly review of their scoreboard. You can also move down if your needs change. There are no upgrade fees and no penalty for changing your mind. We simply adjust the monthly going forward, so the decision is never locked in at signup. The pricing page lays out exactly what each plan includes so the difference between them is clear before you change anything.
Services & Scope
What counts as a site update?
Three done-for-you edits a month are included on every plan (10 on Max), with a 2-business-day turnaround: updates to text, hours, contact information, and photos on your existing pages. Changed your phone number, added a service line you want mentioned, want fresh job photos swapped onto a gallery, need your hours corrected for a season. Send the request and it gets handled. Additional edits beyond your monthly count are $25 each, one-time. What is not an edit is net-new scope: a brand-new page (a $150 one-time add), an additional service that needs its own dedicated page, or a full redesign. The line is simple. Maintaining what you have is included. Building something new is its own scope.
Does this include local SEO?
It depends on the plan, and we are specific about that rather than vague. The Pro and Max plans include active local SEO: weekly Google Business Profile activity, 5 service or area pages built at setup, citations checked and corrected with every AI Visibility Check, and the on-page basics maintained as your services change. The Minimum plan includes the on-page schema and structured data done at site build time, plus your listings created and kept correct on Google, Bing, and Apple, but no weekly profile activity or citation work after launch. That is the deliberate trade-off for the lower price, not an oversight. If ongoing visibility work matters to you, Pro is the plan built for it. The pricing page breaks down exactly what happens at each plan so you are choosing with full information.
Do you run Google Ads or Facebook Ads?
No. We do not manage paid ads on any plan, and we will not pretend otherwise to win the work. Paid ads are a different discipline with different pricing, different metrics, and a different risk profile, and doing them badly burns your money fast. If you want paid ads, hire a specialist agency that lives in that work. What we focus on is the visibility stack we can actually stand behind: the site, the Google Business Profile, the reviews, and the local SEO. That focus is why we can guarantee delivery on what we do sell, and it is also why we stay out of what we do not.
Do you do strategy calls or consulting?
No. Strategy calls and consulting are not included on any plan, and that is by design rather than a gap. Our delivery model is streamlined on purpose. The deliverables are concrete, the setup is structured, and once you are set up the visibility work runs in the background without recurring meetings on your calendar. That is what keeps the price where it is and your time where it belongs, on the tools. If what you actually want is ongoing strategic advisory work, that is a genuinely different service and you should hire a consultant for it. We would rather tell you that plainly than sell you meetings.
Ownership & Reporting
Who owns the domain and Google Business Profile?
If you leave, everything that's yours goes with you: your domain, registered in your own account from day one, and your Google Business Profile. We remove our access and confirm it in writing. Every exit step within our control is done within 7 days of your last day; where a step needs you or a third party, we start it within 1 business day and document it through to completion. The website itself runs on our platform, so it comes down when your subscription ends.
What about the website itself?
The site build and hosting run on Airlocked Solutions infrastructure, so the website itself stays on our platform and comes down when your subscription ends. What leaves with you is everything held in your own accounts: your domain and your Google Business Profile. If you cancel, we disconnect DNS, hand over GBP manager access, and confirm our access is removed in writing. We tell you this up front.
How do I track results?
Every plan includes an automated monthly snapshot. On Pro it becomes the monthly scoreboard: calls from your Google profile, form fills, reviews gained, and profile views, one page, dated, backward-looking. Pro also gets the quarterly AI Visibility Check with dated, unedited screenshots and citations checked and corrected in the same pass. On Max you add call tracking with source attribution, a tracked number, a dashboard, and a monthly one-page "what drove your calls" read-out, the AI Visibility Check and citation watch run monthly with competitor share-of-voice in your private read-out, and we review your scoreboard with you on a 15-minute quarterly call. We don't report on booked jobs because attribution gets murky and we don't promise outcomes.
Still have questions?
Reach out and we'll answer them directly. No sales pitch.
Get StartedYour site is live within 7 days of completed onboarding (Kickoff Call done, setup fee paid, intake and photos submitted; we do the technical work with you on a call or through email) or your first month after launch is free.