Local SEO Basics
Local SEO that ties website and GBP together
On-page basics at build time, schema markup, structured data for ChatGPT, Perplexity, and Google AI Overviews, citation hygiene, and NAP consistency. The technical work that lets the rest of the visibility stack do its job, across Google and the AI-search surfaces.
Month-to-month. Backed by The 7-Day Launch Guarantee.
5-Star Rated on Google • Cottleville-Weldon Spring Chamber Member
Local SEO is the technical work that helps Google connect a contractor to the searches homeowners run: on-page basics, schema markup, consistent name-address-phone across directories, and structured data the AI search surfaces (ChatGPT, Perplexity, Google AI Overviews) can read. We bundle it with the website and Google Business Profile work on one flat monthly fee. We don't guarantee rankings; those depend on factors outside our control.
The Problem
Homeowners can't hire you
if you're not there when they look
When someone searches "roofer near me" or "concrete contractor in St. Louis," most calls go to the top results. Here's why most contractor websites don't rank.
No Optimization
Title tags set to 'Home,' missing meta descriptions, and generic page content. Google can't figure out what you do or where you serve, so it doesn't show you.
Inconsistent Listings
Your business name, address, and phone number are different across directories. Google sees conflicting signals and trusts your competitors who are consistent.
Technical Debt
Slow page speed, broken links, missing schema markup, and poor mobile experience. Google deprioritizes sites with technical problems in local rankings.
Our Approach
Local SEO built for contractors, including AI search
Three things that separate contractors who show up on Google AND the new AI search surfaces from those who appear on neither.
On-Page + Local Foundation
Title tags, meta descriptions, schema markup, internal linking, and NAP consistency tuned for your trade and service area. The on-page basics that let Google understand what you do and where.
Trust Signals + Citations
Citation building across major directories, NAP consistency monitoring, and GBP signals (photos, reviews) feeding the local stack. The signals that tell Google you're a legitimate local business.
AI Search Readiness
Schema markup, structured data, explicit robots.txt access for the AI crawlers, and a conversational FAQ structure to improve the likelihood of being cited in ChatGPT, Perplexity, and Google AI Overviews, not just classic Google search.
What's Included
Technical foundation + ongoing optimization
We lay the groundwork in the first month, then keep optimizing based on what the data tells us every month after.
Month 1
SEO Foundation
- Full technical site audit and fix report
- Title tags, meta descriptions, and headers optimized
- Schema markup for local business and services
- AI search readiness: structured data and explicit robots.txt access for ChatGPT, Perplexity, and Google AI Overviews crawlers
- Citation building across major directories
- NAP consistency audit and corrections
- Core Web Vitals and mobile optimization
Every Month
Ongoing Optimization
- Citations checked and corrected with the quarterly AI Visibility Check (Max plan: monthly)
- Quarterly AI Visibility Check: what ChatGPT, Gemini, and Google's AI say about your business, with dated, unedited screenshots; citations checked and corrected in the same pass (Max plan: monthly)
- NAP consistency monitoring across directories
- On-page SEO + schema maintained as services/copy change
- GBP signals (photos, reviews) feeding the local stack
- The monthly scoreboard: profile calls, form fills, reviews gained, views
- No keyword-rank dashboards, we don't sell vanity metrics
Timeline
SEO results compound over time
Unlike ads, SEO is an investment that builds. Here's what to expect and when.
Month 1
Foundation
Technical fixes, on-page optimization, and citations started. Early ranking signals begin. Your site starts communicating clearly with Google.
Months 2-3
Movement
GBP starts showing up for more searches as Google sees activity. Citations stabilize. NAP signals reinforce each other.
Months 4+
Compounding
Ongoing optimization builds on early gains. Rankings stabilize and grow. Each month's work adds to the momentum from previous months.
Rankings, traffic, AI search visibility, and lead volume depend on competition, reviews, proximity, search algorithms, and market factors. We don't guarantee specific rankings or AI-search placement, but we do the technical work that gives you the best chance to show up across both Google and the new AI search surfaces.
ChatGPT is a trademark of OpenAI. Perplexity is a trademark of Perplexity AI, Inc. Google, Gemini, and Google AI Overviews are trademarks of Google LLC. Airlocked Solutions is not affiliated with or endorsed by these companies.
Better Together
SEO works best with a strong website and GBP
Local SEO depends on an optimized site and an active Google Business Profile. That's why all three are bundled into the Pro and Max plans, they reinforce each other.
Website
The foundation Google crawls to understand your business
Google Business
Your presence on Google Maps and local search
Local SEO
Technical work that ties everything together for higher rankings
Where This Fits
Local SEO scales with your plan
We don't sell local SEO standalone, it's bundled into our monthly plans. Here's how the SEO coverage scales across the three plans.
Minimum · $350 setup + $250/mo
On-page SEO + GBP optimization at setup
Title tags, meta descriptions, schema markup, NAP consistency at site build. AI search foundation (structured data and explicit robots.txt access for the AI crawlers). Listings created and kept correct on Google, Bing, and Apple. No weekly profile activity or quarterly citation work after setup.
Pro · $650 setup + $450/mo
+ Active GBP, 5 pages at setup, quarterly AI Visibility Check with citations
Everything in Minimum plus weekly GBP activity, 5 service or area pages built at setup, and a quarterly AI Visibility Check with citations checked and corrected in the same pass.
Max · $800 setup + $550/mo
+ Call tracking, monthly AI Visibility Check and citation watch
Everything in Pro, plus call tracking with a lead-source dashboard, a monthly AI Visibility Check and citation watch, 10 done-for-you edits a month, and your scoreboard reviewed on a 15-minute quarterly call.
Paying for leads elsewhere? See how the two models compare in Angi vs Airlocked Solutions.
Ready to compare plans?
See which plan includes the local SEO coverage you need, Minimum, Pro, or Max.
Industries
Industries We Serve
We work with the local trades that compete on visibility, roofing, HVAC, plumbing, paint, concrete, landscaping, and more.
Roofing
Marketing solutions for roofing businesses
Concrete & Flatwork
Marketing solutions for concrete & flatwork businesses
Landscaping
Marketing solutions for landscaping businesses
Painters
Marketing solutions for painters businesses
HVAC
Marketing solutions for hvac businesses
Plumbing
Marketing solutions for plumbing businesses
Service Areas
Areas We Serve
Serving St. Charles County and the greater St. Louis metro.
Testimonials
What Our Clients Say
"Their team worked efficiently with a quick turnaround time and delivered a site that exceeded my expectations. I highly recommend Airlocked Solutions to anyone looking for a high-quality, professional web development company."
Todd
Business Owner
"Working with Connor was seamless and informative. He was very attentive to our needs. I would highly recommend."
Sherri
Business Owner
"I cannot say enough great things about Connor and his company Airlocked Solutions. He completely rebuilt and redesigned my website and the entire experience was smooth from start to finish. Connor was extremely professional, easy to work with, and always quick to respond to any questions or changes along the way..."
Ben
Business Owner
"Airlocked Solutions did an amazing job on my Epoxy/Polyaspartic business website. So if you are a contractor in any trade, he is your man! He was incredibly patient, handled everything I asked for, and also made recommendations that went above and beyond my expectations. By the end, I honestly couldn't believe how good the final result turned out. Choosing someone to redo your website can be nerve-wracking, but knowing he's local in Cottleville made a huge difference. Highly recommend Airlocked Solutions, and I would absolutely use him again. So hyped about my website!! Do yourself a favor. Call him if you need a revamp like I did"
Joseph
Epoxy & Polyaspartic Flooring • St. Peters, MO
Ready to be visible to the homeowners searching?
Get in touch and we'll walk you through the plans. Launch is backed by The 7-Day Launch Guarantee.