Local SEO Basics
Local SEO that ties website and GBP together
On-page basics at build time, schema markup, AI search readiness (llms.txt + structured data for ChatGPT, Perplexity, Google AI Overviews), citation hygiene, and NAP consistency. The technical work that lets the rest of the visibility stack do its job, across Google AND the new AI-search surfaces.
Month-to-month. Site live within 7 days of completing onboarding.
5-Star Rated on Google • Cottleville-Weldon Spring Chamber Member
The Problem
Homeowners can't hire you
if they can't find you
When someone searches "roofer near me" or "concrete contractor in St. Louis," only the top results get calls. Here's why most contractor websites don't rank.
No Optimization
Title tags set to 'Home,' missing meta descriptions, and generic page content. Google can't figure out what you do or where you serve, so it doesn't show you.
Inconsistent Listings
Your business name, address, and phone number are different across directories. Google sees conflicting signals and trusts your competitors who are consistent.
Technical Debt
Slow page speed, broken links, missing schema markup, and poor mobile experience. Google penalizes sites with technical problems in local rankings.
Our Approach
Local SEO built for contractors, including AI search
Three things that separate contractors who show up on Google AND the new AI search surfaces from those who are invisible on both.
On-Page + Local Foundation
Title tags, meta descriptions, schema markup, internal linking, and NAP consistency tuned for your trade and service area. The on-page basics that let Google understand what you do and where.
Trust Signals + Citations
Citation building across major directories, NAP consistency monitoring, and GBP signals (photos, reviews) feeding the local stack. The signals that tell Google you're a legitimate local business.
AI Search Readiness
Schema markup, structured data, llms.txt, and conversational FAQ structure to improve the likelihood of being cited in ChatGPT, Perplexity, and Google AI Overviews, not just classic Google search.
What's Included
Technical foundation + ongoing optimization
We lay the groundwork in the first month, then keep optimizing based on what the data tells us every month after.
Month 1
SEO Foundation
- Full technical site audit and fix report
- Title tags, meta descriptions, and headers optimized
- Schema markup for local business and services
- AI search readiness: llms.txt + structured data for ChatGPT, Perplexity, Google AI Overviews
- Citation building across major directories
- NAP consistency audit and corrections
- Core Web Vitals and mobile optimization
Every Month
Ongoing Optimization
- Annual citation audit (Premium tier: quarterly)
- Quarterly AI search refresh, structured data updated as services change + visibility check across ChatGPT, Perplexity, Google AI Overviews (Premium tier only)
- NAP consistency monitoring across directories
- On-page SEO + schema maintained as services/copy change
- GBP signals (photos, reviews) feeding the local stack
- Monthly 4-line snapshot: GBP views, new reviews, form fills, lead source breakdown
- No keyword-rank dashboards, we don't sell vanity metrics
Timeline
SEO results compound over time
Unlike ads, SEO is an investment that builds. Here's what to expect and when.
Month 1
Foundation
Technical fixes, on-page optimization, and citations started. Early ranking signals begin. Your site starts communicating clearly with Google.
Months 2-3
Movement
GBP starts showing up for more searches as Google sees activity. Citations stabilize. NAP signals reinforce each other.
Months 4+
Compounding
Ongoing optimization builds on early gains. Rankings stabilize and grow. Each month's work adds to the momentum from previous months.
Rankings, traffic, AI search visibility, and lead volume depend on competition, reviews, proximity, search algorithms, and market factors. We don't guarantee specific rankings or AI-search placement, but we do the technical work that gives you the best chance to show up across both Google and the new AI search surfaces.
ChatGPT is a trademark of OpenAI. Perplexity is a trademark of Perplexity AI, Inc. Google and Google AI Overviews are trademarks of Google LLC. Airlocked Solutions is not affiliated with or endorsed by these companies.
Better Together
SEO works best with a strong website and GBP
Local SEO depends on an optimized site and an active Google Business Profile. That's why all three are bundled into the Pro and Premium tiers, they reinforce each other.
Website
The foundation Google crawls to understand your business
Google Business
Your presence on Google Maps and local search
Local SEO
Technical work that ties everything together for higher rankings
Where This Fits
Local SEO scales with your tier
We don't sell local SEO standalone, it's bundled into our monthly tier plans. Here's how the SEO coverage scales across the three tiers.
Minimum · $300 setup + $150/mo
On-page SEO + GBP optimization at setup
Title tags, meta descriptions, schema markup, NAP consistency at site build. AI search foundation (llms.txt + structured data). One-time GBP optimization. No ongoing SEO work after setup.
Pro · $600 setup + $347/mo
+ Active GBP, citation hygiene, schema updates, annual audit
Everything in Minimum plus active GBP management, citation hygiene, schema updates as your services change, and an annual citation audit.
Premium · $1000 setup + $497/mo
+ Quarterly citation audit, quarterly AI search refresh, 5 landing pages
Everything in Pro plus quarterly citation audit + bulk update, quarterly AI search refresh (structured data updates + visibility check across ChatGPT, Perplexity, Google AI Overviews), and 5 trade-specific landing pages at setup.
Ready to compare tiers?
See which tier includes the local SEO coverage you need, Minimum, Pro, or Premium.
Industries
Industries We Serve
We work with the local trades that compete on visibility, roofing, HVAC, plumbing, paint, concrete, landscaping, and more.
Roofing
Marketing solutions for roofing businesses
Concrete & Flatwork
Marketing solutions for concrete & flatwork businesses
Landscaping
Marketing solutions for landscaping businesses
Painters
Marketing solutions for painters businesses
HVAC
Marketing solutions for hvac businesses
Plumbing
Marketing solutions for plumbing businesses
Service Areas
Areas We Serve
Serving St. Charles County and the greater St. Louis metro.
Testimonials
What Our Clients Say
Real feedback from contractors we've helped grow
"Their team worked efficiently with a quick turnaround time and delivered a site that exceeded my expectations. I highly recommend Airlocked Solutions to anyone looking for a high-quality, professional web development company."
Todd
Business Owner
"Working with Connor was seamless and informative. He was very attentive to our needs. I would highly recommend."
Sherri
Business Owner
"I cannot say enough great things about Connor and his company Airlocked Solutions. He completely rebuilt and redesigned my website and the entire experience was smooth from start to finish. Connor was extremely professional, easy to work with, and always quick to respond to any questions or changes along the way..."
Ben
Business Owner
"Airlocked Solutions did an amazing job on my Epoxy/Polyaspartic business website. So if you are a contractor in any trade, he is your man! He was incredibly patient, handled everything I asked for, and also made recommendations that went above and beyond my expectations. By the end, I honestly couldn't believe how good the final result turned out. Choosing someone to redo your website can be nerve-wracking, but knowing he's local in Cottleville made a huge difference. Highly recommend Airlocked Solutions, and I would absolutely use him again. So hyped about my website!! Do yourself a favor. Call him if you need a revamp like I did"
Joseph
Epoxy & Polyaspartic Flooring • St. Peters, MO
Ready to be visible to the homeowners searching?
Get in touch and we'll walk you through the tiers. Once onboarding is complete, your site is live within 7 days.