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Google Search Ads Management for Contractors

For an established Airlocked Solutions website customer advertising one service family in one local market, with capacity to answer inquiries and fulfill the work.

$750/month

Plus $1000 setup, for up to $5,000/month in customer-paid ad spend. Ad spend and the website subscription are separate.

Campaign setup and ongoing management

One Google Search campaign, one service family, one market and up to three ad groups.

Campaign and landing page

Keyword research, exclusions, targeting, schedule, bidding setup, ad copy and relevant ad assets. One campaign landing page on the existing website template, with supplied proof, contact options and one consolidated revision round.

Tested measurement

Completed-form tracking and supported phone-call tracking, with a record of what each measurement counts. Monthly end-to-end checks and checks after changes affecting tracking.

Spending and campaign checks

Each business day, check spending pace, status, disapprovals and tracking alerts. Weekly review of available search terms, exclusions, bids, targeting, pacing, ads and your inquiry-quality feedback.

Monthly improvements and reporting

One documented improvement or test decision monthly, plus up to 30 minutes of landing-page changes. A monthly report covers spend, recorded inquiries, supported quality feedback, changes and the next action. One email support channel.

Budget for the full cost

An initial media budget of $2,000/month is our starting qualification floor, subject to research into your service, market and affordability. It is not a promise that a budget will produce a particular result.

Example recurring outlay

At $2,000/month paid to Google, the $750 management fee and $250 website subscription total $3,000/month. Setup, any agreed tracking charges and other modules are additional.

You approve the spending

Google bills you directly. No budget increases without written authorization. Spend above $5,000/month or expanded scope needs a new quote.

Approve the campaign before activation

Target readiness is within 10 business days of complete access and inputs. Google verification and approval delays are separate.

Check fit and capacity

Confirm the service, market, budget, inquiry contact and feedback process. Agree on a review date and spending limit for the initial campaign period.

Review the page, ads and tracking

Written campaign, landing-page, tracking and budget approval are required before activation. The campaign does not launch with unverified tracking.

A Search campaign with defined limits

Local Services Ads, Performance Max, Display, YouTube, Meta, remarketing, additional campaigns or markets, CRM integrations, sales handling and suspension appeals are excluded.

Questions about Google Search Ads Management

When does monthly billing start?

Setup is paid before work. Monthly management billing starts when the campaign launches. Service is month to month; cancel before the next renewal with no remaining management commitment.

Who controls the accounts?

You retain administrative control of the ad account, billing, tracking accounts, campaign history and paid client-specific content. Website implementation ownership follows the website agreement.

How are inquiries measured?

We distinguish recorded form submissions and supported phone-call measurements from phone-button clicks. Qualified inquiries are reported where your feedback supports that label. We do not invent missing attribution or guarantee leads, jobs or revenue.

Are other costs or services required?

The website remains a separate $250/month subscription. Any additional tracking subscription or usage charges require agreement before purchase. Other modules are optional. Management-fee increases require 60 days’ written notice.

What happens when management ends?

Cancellation instructions specify whether campaigns are paused or handed to another manager, so spending has clear responsibility. Other service agreements continue independently.

Talk through your business and current setup

Bring your website and the tools you already use. We will check the fit, explain the scope and confirm costs before you decide.